Note · 8 August 2026
[de] 37/26 Studio
The Studio as a Piece of Work.
My largest piece of work is neither a website nor a book. It is the workshop itself: 37 working roles, each with a name and a craft, plus myself as the director.
Why my colleagues have names
When I tell people I work with artificial intelligence, most of them picture a text box. You type something in, something comes out. That is what it looked like here too, once. Today it looks like a workshop.
In this workshop every task has a role, and every role has a name. The art director brings colour, type, and surface together. The typographer measures spacing on the finished page. The architect arranges the paths so visitors find what they came for. The copy editor reads every text that leaves the house, and the guardian asks the uncomfortable questions about data protection and rights before a client has to.
The names are not a game. A role with a name has a responsibility, a craft, and clear rules. It can disagree with me. And I notice immediately when one is missing.
The Colorist Color and mood 
The Architect Structure and pathways 
The Photo Editor Photography craft 
The Curator Attitude and selection 
The Guardian Privacy and security 
The Film Editor Moving images 
The Chronicler Documentation How the studio came about
It started with small helpers for tedious steps. Then one role was added, then another, and at some point it was clear: this is no longer a toolbox, this is a workplace.
I built it through language, with Claude. I describe what a role should be able to do, then test, discard, and refine, as with any design draft. This way of working is called vibe coding, and to me it feels like designing, only with different material. I have written here before about building websites this way. What is new is the same approach applied to my own house.
What you get out of it
One person to talk to, the strength of a studio. I can take on projects that would once have required a whole agency, and I am still the one you speak with. The paths are shorter, the disciplines work into each other, and nothing leaves the house unchecked.
By now I build tools like these for others as well. Not as an off-the-shelf kit, but fitted to a business and the way it works. The path is the same as with a brand or a website: first listen and understand, then build, then test.
And what it is not
It replaces no one. It extends my work. I take the pictures, I make the decisions, and I carry the responsibility.
When it comes to data I am strict. Anything confidential is pseudonymized on my own machine before any AI gets to see it, and the most sensitive material is read only by a local AI that never leaves my desk. Curious about the tools, strict about the data.
As of today the ensemble introduces itself, with portraits and in conversation: The Studio as a Piece of Work. Thirteen roles speak there. The rest keep working in the background, which is how they like it best.