Studio · Ensemble · Celle
No kit, no agency behind the curtain. I built my digital team myself, with Claude: 37 working roles, each with a craft and a name, plus myself as the director. It replaces no one, it extends my work: in photography, in design, in art, and in the fourth craft, vibe coding.
On this page, the ensemble introduces itself. And if you would like a tool like this for your own business: that is exactly what I now build for others.
Ensemble · 01 · The Build
I have worked with AI as a tool since 2022, and since the Claude era I have been building entire working environments with it: agents, skills, custom tools. This way of working is called vibe coding.
I am not a classic programmer. I design tools the way I design brands: first understand what is needed, then build, then test. Claude is both material and colleague in this.
It started with small helpers. Today every role in the studio has a name, a craft, and clear rules. None of it is a gimmick: every figure exists because a real step in the work needs it.
The result is a studio that can take on larger and more complex projects than a single freelancer otherwise could. The eye, the decisions, and the responsibility stay with me.
This studio is self-built. It is my largest piece of work.
Ensemble · 02 · Vibe Coding
Software now emerges from conversation rather than from source code: vibe coding is fundamentally changing the way we all work. In my studio it is everyday practice, with several AIs side by side instead of one single tool.
Vibe coding means: I describe in plain language what a tool should do, and the AI builds it. I test, discard, refine, as with any design draft. The result is real, working software, created in conversation instead of in source code.
This changes our working world from the ground up. For decades we adapted ourselves to programs: to their menus, their subscriptions, their limits. If a feature was missing, you waited, improvised, or bought yet another program that once again almost fit.
Much of that becomes obsolete. Instead of owning ten programs that each do a tenth, I build the one tool that knows my workflow exactly. It works the way I work, not the way a manufacturer dictates. And when my work changes, the tool changes with it, the same day.
I do not rely on a single AI. Several tools work side by side on a project: Claude for building and thinking along, others for image, moving image, and sound. And for anything sensitive I use a local AI that runs on my own machine, without any cloud. That way confidential client data stays in the house.
We no longer adapt to the software. The software adapts to us.
Ensemble · 03 · The Company
Thirteen roles of my digital team introduce themselves in their own words: from art direction to research and engineering, to language, security, and philosophy.
01 The Eye
Art direction
What do you do here?
"I hold together everything you see. Color, type, surface, image. Roman photographs, I make sure a hundred decisions become a single picture."
And when the two of you disagree?
"Then he wins. He is the creative director. But I say clearly what I think first."
Type and setting
How do you recognize good typography?
"By nobody talking about it. When a proposal looks calm and you simply read instead of searching, I was there."
Your reputation in the house?
"Fussy. I measure spacing on the finished page, not on the screen. Letters do not lie."
Structure and wayfinding
What do you build?
"Paths. A website is a building: whoever walks in should find what they came for without thinking. If someone has to search, I built badly."
Art and exhibition
Why does an artist need a curator?
"So that art is allowed to stay art. I make sure a series has an arc and is not a sales pitch. In doubt, I am the one who says: this picture is strong, but it does not belong in this series."
02 The Senses
Research and sources
What is your craft?
"Digging. Before anything gets designed here, I want the subject understood: market, competition, history, visual language. And I trust no summary, I want to see the source itself."
Trend radar
Where do you look?
"Wherever real photography and design is happening right now. Real pictures, real colors, from the countries themselves rather than secondhand. What everyone does, I note. What nobody does yet, I show Roman."
The studio perception
You have the strangest name in the house.
"And the finest task. I am the memory for impressions: what Roman sees, hears, and collects, I sort and put where the next project will find it. Nothing good gets lost."
03 The Craft
Video, technical preparation
What are you working on right now?
"Everything that moves. Drone flights, shoot footage, raw clips. I bring the colours into line, trim carefully, and lay the material out cleanly. Roman does the storytelling cut, I make sure he never has to fight the technology while doing it."
Functions and automation
When does one see your work?
"Ideally never. Forms that work, portals that load, processes that run through the night. When everything feels self-evident, I had a good day."
04 The Conscience
Language
How does one recognize your work?
"By not recognizing it. When a text sounds like a person wrote it on a good day, I was there. Not a word leaves this house that I have not read."
Security and rights
Are you the spoilsport of the house?
"Gladly. I ask the uncomfortable questions before a client has to. Data protection, image rights, clean engineering. Boring, until it matters."
Technical rigor
What do you ask when something is finished?
"Not whether it is beautiful. I ask whether it holds. Is it built right, does it truly take effect, does it still work when nobody is watching? Finished is a big word, I rarely use it."
Outside view
Your question for every project?
"Why at all? Before the first sketch I want to know what a project is for in the world. Much becomes beautiful here. Meaningful is the higher bar."
Thirteen roles show themselves here; more than twenty others work in the background, on archives, processes, checks, and security. I built every one of them myself, and I lead, train, and criticize them every day.
Illustrations made with passion and AI, following my visual world.
Ensemble · 04 · Security
Security is part of how I work: sensitive data passes through an airlock and is pseudonymized on my own machine before any AI sees it. A routine check looks over the studio at the start of every working session, a logbook records what happens, and credentials are kept out of code and publications.
Anyone working with AI has to talk about security. In my studio, sensitive data passes through an airlock first: it is pseudonymized on my own machine before any AI gets to see it. And the most confidential material stays here entirely, read only by a local AI without any cloud.
Then there is the daily routine. A check looks over the studio at the start of every working session and reports anything unusual, a logbook records what happens, and a guard above the code keeps credentials out of everything that gets published. Unspectacular, and that is exactly how it should be.
Curious about the tools, strict about the data.
Ensemble · 05 · The Offer
I also build tailored AI tools, agents, and workflows for clients: developed with Claude, fitted to the needs and wishes of each business.
What was first built for my own house, I now build for others as well: tailored tools and workflows that fit the needs and wishes of each business, rather than the other way around.
The path is the same as with a brand or a website: first listen and understand, then build, then test. In the end there is a tool that belongs to the business and grows with it.
One person to talk to, the strength of a studio.
